Our sweet story
Discover the heart and passion behind SW Bakes. Learn about our journey, our commitment to quality, and the joy we find in every bake.
Meet Serena, the heart of SW Bakes
Hello, I'm Serena, the face behind SW Bakes. Baking has always been a love of mine, though I never initially considered it a career. After working in beauty, massage, and various office roles, I found that these jobs didn't align with growing my family. Baking has given me the wonderful opportunity to work from home, be fully present with my children, and take them to school without any guilt.
Baking with passion and perfection
I pride myself on being a perfectionist, and baking has truly become my greatest passion. There's nothing more rewarding than the joy it brings to people. Whether I'm crafting bespoke birthday cakes, elegant wedding cakes, or simply providing a delicious brownie from our self-service cake shed for a weekend treat, seeing those smiles makes every effort worthwhile.
Family values baked into every treat
At SW Bakes, family is at the heart of everything we do. My ability to work around my children's schedules allows me to infuse every bake with the love and care that comes from a happy home. We believe in using quality ingredients and a sprinkle of creativity to make each bite a memorable experience for you and your loved ones.
"The brownies from SW Bakes are simply divine! You can taste the love and quality in every single bite. A true local gem!"
A happy customer from Hull